Written by: Juergen Zoellter
The 1-series M coupe is proof that BMW really cares about the little guy. This hottest 1er is BMW's attempt to counter criticism that its M cars, particularly the M3, have become too big and too expensive. According to M division head Kay Segler: “The car should be affordable for younger customers but still has to be a serious M product.” Of course, affordability is all relative. It's likely that the 1-series M (don't call it an M1, please, out of respect for the '70s supercar) will start at about $43,000 when it goes on sale in the United States this spring.
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