Written by: Aaron RobinsonAudi's Quattro was a big idea 30 years ago. And, as a new concept proves, it still is today.
From Mozart's Le Nozze di Figaro on down to Audi's Quattro, German speakers for centuries have abandoned their own language for Italian to express articles of passion. Quattro means “four” in the language of love, undoubtedly a better name for the driveline hardware that has come to define Audi's high-tech and sporting image than the German vier, which is pronounced “fear.” Can you see the ads? “Come drive the new 5000S Fear at your Audi dealer today!”
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TAGS: new audi quattro
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