Ford Explorer Limited 4WD

3 January 2011 | In Cars | Car and Driver February 2011 issue
Written by: Mark Gillies
Ford Explorer Limited 4WD Can the Explorer, once the bestselling SUV in the U.S., find its way back to sales success?

At the end of the 1990s and into this millennium, the Ford Explorer was a giant profit center for the Ford Motor Company. The Explorer was the bestselling non-pickup truck in North America, finding 445,157 buyers in calendar year 2000. By comparison, the Camry, Toyota's star, posted 422,961 sales. That was before the Explorer went from hero to zero, courtesy of the Ford/Firestone tire debacle. For those with short memories, the National Highway Traffic Safety Administration (NHTSA) went on a blue-oval witch hunt in 2000 after Explorers started rolling over with monotonous regularity.


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