Men and Children First

Women, who make up 60 to 70 percent of the riding apparel market, have long been the driving force behind equestrian fashions, both Western and English. But clothing manufacturers are now becoming more responsive to the demands of their “other” customers-men and children. Male riders (notoriously reluctant shoppers) value comfort and durability, and though they won't admit it, they like to be as stylish as the next guy. Young people have their own sense of style, and their choices in riding clothes are-often influenced by what's hot in mainstream fashion. Across all disciplines, ages and genders, “technical fabrics” continue to generate the most buzz.

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